Due primarily to the recent increase in television coverage, consumer interest in poker has skyrocketed. "The industry is seeing a tremendous increase in online gaming, especially poker," stated Gary Alpern, President of Santa Monica-based Hipnotic, Inc. Advertising. "We are excited to be working with iMedia on this pilot project, and look forward to seeing some great results for our client."
A key component of the disc will be an exclusive head-to-head match between the legend, Doyle Brunson, and the "Mad Genius of Poker," Mike Caro, who will provide their playing insights and strategy during each hand. "Mike and I had a great time working on the project," acknowledged Brunson. "I think everyone, regardless of their level of experience, will be able to benefit from our 'friendly competition."
Commenting on this program, Kevin Plate, EVP of Sales and Business affairs for iMedia concluded, "This is DoylesRoom's first foray into the use of interactive new media to promote their website. This project truly showcases the convergence power of our interactive media to deliver a complete multimedia promotion, push new users to the client's website, and distribute the required client software all simultaneously. What other media can do that?"
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