"You're basically renting a seat at the table" when you play poker at a casino, says Lawrence Klatzkin, an analyst at Jefferies & Co., who credits the recent poker craze as a big inducement for new and repeat casino players. His research shows that in 1999, 21% of American adults had visited a casino in the previous year, a total that increased to 26% by 2004. "Poker has definitely been a big factor in that," he says. "Having it on TV and on the Internet has made gaming more socially accepted, and that means it's seen as less of a sin."
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