"The main problem with what's out there at the moment is that its very samey, not made for the UK market and there's not enough live programming," said Nieboer. "We think we can do as well, if not better than the World Poker Tour. Live is the next big thing to happen in poker."
Nieboer said that all The Poker Channel's content would be exclusive to the UK and the company was "keen to form partnerships with production companies" beyond those already commissioned.
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