A casino account gives members automatic access to the At The Races Poker Room, bringing the horseracing community to multiplayer poker tables. New poker players will get a £100 freeroll tournament token and have chances to enter daily Texas Hold’em tournaments and the Poker Points freeroll tournaments.
“Our aim is to operate a dedicated casino and poker room for true horseracing fans,” said Matthew Imi, Chief Executive of At The Races. “We’re offering thousands of pounds in cash prizes each month, loyalty points which convert to cash bonuses and special member offers which will be of real appeal to casino gamblers and, in particular, racing fans.”
“We value our customers highly and we want to make them feel special. Casino and poker players will all have the opportunity to earn or win days at the races as well as gain exclusive access to jockeys and presenters - all with VIP treatment.”
“The new casino will enjoy the benefits of powerful cross promotion from our At The Races television channel and from the attheraces.com website which is now the No.2 racing and betting site in the UK with 12m pages served in March and traffic doubling monthly. TV sponsorship credits launch today along with a banner advertising campaign online. Uniquely, we have integrated a horseracing look and feel within our advertising both on and off air.”
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