LOS ANGELES (Reuters) - Video game publisher Take-Two Interactive Software Inc., working quickly to expand its sports business, on Thursday said it signed a deal with the World Poker Tour for poker video games.
Take-Two said poker games for consoles, handheld and PC formats were under development at two studios for Take-Two's new 2K Sports division, part of the 2K Games publishing label.
Poker is one of the hottest sports trends in America in recent years, fueled by exposure on cable sports network ESPN and by the weekly World Poker Tour series on the Travel Channel.
Take-Two's main sports competitor, Electronic Arts Inc., recently signed a 15-year licensing deal with ESPN and has said it is exploring the possibility of a poker video game in conjunction with that license.
In the last few months Take-Two acquired sports studios Visual Concepts, Indie Built and Venom and now has a full range of sports games in development.
The World Poker Tour is operated by WPT Enterprises Inc.
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