by: Larry McCormick
The poker craze of the last few years continues in full force.
A few years ago, it would have been impossible to find a poker game on TV. Now the card game is enjoying incredible popularity in the medium. Take-Two's recently formed 2K Sports label announced today that they have secured the rights to publish titles based on the World Poker Tour for consoles, portable systems and PCs.
"The WORLD POKER TOUR is fast becoming one of the most recognizable properties in entertainment," said Steve Glickstein, Vice President of Publishing for 2K Sports. "We are very excited to be partnering with WPT Enterprises, Inc. to bring everyone's favorite poker show into the virtual world of interactive gaming. Poker is one of the world's most popular pastimes and a natural fit for our lineup."
"This agreement with 2K Sports takes the WORLD POKER TOUR into people's homes in a truly interactive manner," said WPT Enterprises, Inc. founder and President Steve Lipscomb. "Gamers will have a chance to feel the exhilaration that our WPT players do when they grab one of those monster pots. We are looking forward to having our WPT brand available on the world's most popular game platforms."
The World Poker Tour will begin a new season on March 2nd, 2005 with 16 new tournaments at locations ranging from Las Vegas to Paris. The program airs at 9PM ET/PT on the Travel Channel and remains the station's most watched show.
Specific platforms and release dates have yet to be revealed. Stick with GCA for more news on the relevant titles as it is revealed.
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