Tuesday, January 11, 2005

McCain Antes Up Increased Sales with Poppers Poker Consumer Sweepstakes

OAK BROOK, Ill. - In step with the huge popularity of poker, McCain Foods USA is offering operators its Poppers Poker Sweepstakes-in-a-Box consumer promotion. The promotion gives restaurant guests th chance to win a grand prize deluxe poker game table. Other prizes include family game tables and poker chip sets. The winning combination of Poppers and pomerk makes it easy for operators to increase sales, attract new customers and build loyalty with hi-visibility promotions.

The Poppers Poker Sweepstakes-in-a-Box is a turnkey kit with everything included to run and promote a high-impact, at-the-table customer sweepstakes. Free kits are available with a minimum purchase of Poppers products. Each kit includes instant-win playing cards/sweepstakes forms, themed merchandising and instant-win giveaway prizes. A Poppers Poker Theme Kit is also available. The Poppers Poker Promotion runs January 1, 2005 - April 30, 2005.

For complete details on how to qualify for a free kit, operators should visit www.mccainusa.com or call 1-800-POPPERS.

Anchor Poppers are The Original Fun Food and the only brand consumers ask for by name. Anchor products are part of the McCain family of innovative foods and business solutison for the food away from home industry. McCain Foods USA is a dvision of McCain Foods Limited, the world's largest producer of French fries and appetizers.

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